Built for Hockey. Designed for Success.

Welcome to HockeyMindsetAI

HockeyMindsetAI was developed by former NHL underdogs Jim Dowd and Mike Hartman with support from other subject matter professionals. Built through the Healthy Mindset App System, it combines a hockey mindset assessment with ongoing coaching and support designed specifically for hockey players.

This is not therapy and it does not replace one to one mindset coaching. It is a performance system that helps you build the mental habits needed to compete at your best.

How it helps you:

• Strengthens confidence, focus, and emotional control.
• Helps you manage pressure, recover from mistakes, and stay consistent.
• Prepares your mindset for tryouts, games, practices, and big moments.
• Supports your overall development on and off the ice.
• Gives you clear feedback and structure based on how you think and play.

The 24/7 audio or text is your direct line to support:

Whether you are feeling pressure before a game, frustrated after a loss, or just need to reset and refocus, the 24/7 audio, text gives you access to real support whenever you need it. You do not need to wait for a session or book time. Just call and get help right away.

It is like having a mindset coach in your pocket. Always available. Always focused on helping you grow.

HockeyMindsetAI supports every area of your game through mindset. On the ice. Off the ice. In your preparation. In your performance. It helps you stay mentally ready, no matter the situation.

This system is not intended to diagnose or treat mental health conditions. It is an educational tool designed to support personal growth and mindset development.

How It Works

Take the Hockey Index Assessment.

Instantly uncover your mindset strengths, blind spots, and patterns.
Get Your Results by Email.

A 25+ page personalized report becomes your foundation for growth.
Ask HockeyMindsetAI About Your Results.

Use the voice call-in number to build clarity, structure, and next steps..
Get Your Personalized Action Plan.

HockeyMindsetAI creates a clear, structured mindset coaching path.
Stay Coached Daily.

Receive ongoing support, feedback, and adjustments to stay on track.

What It Does for Players

Helps improve confidence and emotional control under pressure.
Offers daily coaching to sharpen focus and recover from mistakes.
Turns your mindset results into a step-by-step action plan.
Provides 24/7 access to real-time voice & text mindset coaching.
Supports habits and routines that lead to consistent performance.

What It Does for Families

Gives insight into how mindset affects performance and confidence.
Offers tools to support your athlete without adding pressure.
Reduces miscommunication and performance-related stress.
Allows families to ask HockeyMindsetAI questions anytime.

Plans & Pricing

Assess. Review. Succeed.
19$
Every month
“Hockey Mindset AI gives you 24/7 support to sharpen focus, confidence, and consistency on and off the ice. (Assessment not included).”
- 1 Session on Demand
Assess. Review. Succeed.
297$

“Hockey Mindset AI gives you 24/7 coaching to build focus, confidence, and consistency on and off the ice. Hockey Mindset Assessment included.”
Valid for 12 months

Who It’s For

✔ Players age 13+ who want to improve their mental game.

✔ Families who want to support their athletes the right way.

✔ Every hockey player deserves mindset coaching and support.

✔ We offer scholarships for any family to make that possible.

Get Started

Meet the Contributors

Jim Dowd

Contributor, B.A., Axiological Practitioner & Stanley Cup Champion

Jim holds the NCAA scoring record at Lake Superior State and two NHL records. He played on ten NHL teams and earned the title "Hockey Player of the Century" in New Jersey. Jim now is a performance coach and runs hockey clinics and spring/summer teams while helping players develop both their game and their mindset. A devoted coach and father, Jim brings decades of mental toughness training to HockeyMindsetAI.

Mike Hartman

Founder, B.A.Holder, Mindset Coach,Author & Keynote Speaker

Mike Hartman spent 17 years in professional hockey, serving as an AHL captain, player-coach in the minors, and competing internationally in Europe. He represented Team USA, captured an AHL championship, and won a Stanley Cup. As the creator of the Healthy Mindset System, Mike has worked with Fortune 50 companies, Olympic athletes, professionals, and everyday underdogs striving for growth. Certified in Axiology, DISC, Motivators, and Mindfulness, he’s dedicated to helping others develop the mindset of a champion.